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James P. Othmer
(Doubleday; $23.95)
Yates is a self-proclaimed futurist -- someone who packages the next "big" ideas about the future and makes a lot of many at the same time. The characters that Yates is affiliated with are the likes of Faith Popcorn (honestly, she's in the novel) and Tony Robbins. On the way to the Johannesberg Futureworld, the less than energized and more than inebriated Yates is frantic because he finds that he's been dumped by his long-time girlfriend. He's on his way to a conference that he is not only totally unprepared to speak at but isn't sure that he is even wanted at.
Our introduction to Yates is soaked with mini-bar alcohol, has a neophyte hooker as a heroine and the pitiful Yates that leaves room for nothing but loathing, eye rolling and honest to goodness "can you believe this guy" reactions. Yet, Yates is inspired by the violence he witnesses at a soccer riot and the pathetic level that his life has risen/sunk to and delivers a career killing speech that somehow gets him further involved in the very bullshit manufacturing that he now claims to loath.
Othmer delivers a blistering attack on many fronts relative to the concept of marketing, advertising and the selling of our souls to see how big we can make the next bubble and how far we can ride it before it inevitably pops.
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